The Texas Tribune was able to launch optimized Email campaigns quickly & accurately utilizing Mailchimp with fractional CMO.
Company Overview
The Texas Tribune informs Texans and engages with them about public policy, politics, government and statewide issues.
Industry
Media
Headquartered
Austin, Texas
Situation.
- Slow Launches: The Texas Tribune faced inefficient Email campaign launches on MailChimp. This slowed down GTM drastically.
- Overburdened Team: They didn’t have enough hands on the deck for Email launches.
- Incorrect Campaign Setups: They faced difficulty setting up the campaigns correctly.
Action.
- Device and screen-size-optimized Emails were launched on schedule. An exhaustive Email launch checklist was created to ensure nothing is missing out on. Segmentation of the Email recipients was done.
- Multiple Email tests were performed before sending out the final emails and Litmus tests were performed to check how the Email would look on different devices and screens.
- A comprehensive performance report was generated after 12-15 hours of Email delivery, that displayed the number of opens, click rates, bounces, etc.
Result.
- Fast Launches: Fast and error-free Email launches became a reality.
- Unburdened Team: We did the entire campaign launch heavy lifting for them, while their team focused on revenue-generating activities.
- Correct Campaign Setups: Multiple tests before the final email delivery ensured zero errors while setting up the Email campaigns.
A glimpse of the
Email Template
A glimpse of the
Email Template
