Company Overview

Techolution is a global business technology consultancy specialising in building and implementing managed services and solutions to digitally transform businesses.

  • No Previous Experience: Techolution had no experience conducting a live webinar. So, it needed a marketing partner to help with the promotion and execution processes.

  • Lack of Ample Registrations: Techolution was finding it tough to drive sufficient webinar registrations due to having no expertise.

  • Low Audience Reach: Techolution did not have a contact database in place. This could have adversely affected its audience reach.

  • To help with the promotions, a landing page, a sequence of email nurturing campaigns, and workflows to manage e-visits and registrations were designed.

  • A database of 1000 contacts was created from scratch to send out nurture campaign emails to. Additionally, a dress rehearsal was conducted to ensure everyone was accustomed to the webinar platform.

  • As a part of the post-webinar engagement activities, a thank you email and the webinar recording were sent out to the webinar attendees and the registrants.

  • Successful Execution: All the promotional activities paid off and as a result, Techolution’s first-ever live webinar was nothing short of a huge success.

  • High Volume of Registrations: The response to those emails was overwhelming and helped Techolution bag 30+ registrations in just 10 days!

  • Impressive Audience Reach: Through the email campaigns, Techolution managed to reach out to a vast 2000+ prospect target audience.

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