Spot On Agency achieves scaling workload efficiency through a strategic partnership & leveraging HubSpot with fractional CMO.
Company Overview
The Spot On Agency specializes in digital marketing for healthcare software companies.
Industry
Digital Marketing
Headquartered
Montevallo, Alabama
Situation.
- Struggling with HubSpot operations: Spot On agency faced internal challenges with their HubSpot operations. They needed expertise in HubSpot management but lacked a full-time professional for this purpose.
- Workload management challenges: They faced difficulties managing marketing ops for a diverse client base. The absence of an in-house HubSpot expert posed challenges in handling tasks across clients, risking missed deadlines and client dissatisfaction. Seeking a strategic solution became imperative for them.
- Scalability and efficiency concerns: With a significant number of clients relying on HubSpot, Spot On needed to ensure timely and efficient delivery of services. They were seeking a solution to manage their workload effectively and without compromising on quality.
Action.
- Comprehensive Marketing Ops support: fractional CMO stepped in as an agency partner, providing Spot On with extensive support in marketing operations, primarily focusing on HubSpot. The collaboration involved handling tasks such as web design, lead generation, content creation, marketing workshops, and branding, with a significant emphasis on HubSpot-related activities for their clients.
- Web Design and SEO optimization: We actively assisted in growing Spot On's digital presence by optimizing their SEO performance addressing issues identified through HubSpot's SEO tool. Additionally, we assisted their clients in creating web pages and landing pages on HubSpot and Webflow.
- HubSpot portal audit and template setup: We also conducted HubSpot portal audits to assess and enhance the platforms utilization for their clients. While this process is ongoing, plans are in place to set up HubSpot quote/proposal templates, further streamlining their operations.
Result.
- Leveraging HubSpot expertise: By partnering with fractional CMO, Spot On successfully leveraged specialized HubSpot expertise without the need to hire an in-house professional. This strategic collaboration alleviated their internal challenges related to HubSpot, allowing them to focus on core business functions.
- Enhanced scalability and efficiency: The partnership with fractional CMO opened avenues for better scalability and profitability. Spot On can now manage multiple clients' workloads efficiently, meeting deadlines and ensuring client satisfaction. This improved efficiency is crucial for handling various marketing ops tasks simultaneously.
- Opportunities for Business Growth: The collaboration with fractional CMO not only addressed Spot On's existing challenges but also positioned them for future growth. The agency can now confidently take on additional responsibilities and requests from clients, as our team handles various marketing ops responsibilities on their behalf.
A glimpse of the
Blog pages, Clickup & Slack project management for Spot On's clients
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