Spectrum Control could improve operational efficiency by implementing GA4 and Google Tag Manager with fractional CMO.
Company Overview
Spectrum Control produces security technology solutions with critical applications.
Industry
Aerospace & defense
Headquartered
Pennsylvania, United States
Situation.
- Lack of reliable data: Spectrum Control did not have reliable data and as a result, could not assess the performance of its website and various marketing campaigns.
- Tech assistance required: The client needed help understanding GA4 and Google Tag Manager best practices.
- Experiencing bot traffic: The client had a bot traffic issue that required correct GA4 implementation.
Action.
- Measurement strategy: Devised a content management system and measurement strategy to accurately track leads and other key user actions.
- GA4 and GTM audit: A top-to-bottom audit of Google Analytics 4 and Google Tag Manager (GTM) was conducted. GA4 and GTM were then implemented accurately. The client was provided with documentation of the setup.
- Employee training: Relevant parties at Spectrum Control received training on the implemented GA4 setup.
Result.
- Effective tracking of key figures: Spectrum Control now has access to precise and actionable data to monitor the performance of its website. This enables users to effectively track new leads and conversion rates.
- Enhanced user proficiency: Teams at Spectrum Control can now use GA4 and GTM more efficiently.
- Accurate analysis of website: The implementation of GA4 addressed the client’s bot traffic issues, ensuring a more accurate analysis of their website.