Company Overview

Outco is a coaching and skill-sharpening service for software engineers.

Industry
Education Technology
Headquartered
United States
Situation.
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  • Mismanaged Lead Sources: Outco struggled to streamline their lead sources.

  • Unclear Reporting: It was highly complex to understand what was working and what was not.

  • Poor Attribution: A customized lead attribution model was missing.

Action.
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  • Lead sources were organized.
  • Insightful dashboards were built for comprehensive reporting.
  • We built a 45-day Last Touch attribution model for Outco.

Result.
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  • Streamlined Lead Sources: Accurate lead source assignment for all leads was implemented.

  • Crystal Clear Reporting: Insightful reports were built for tracking lead source, lead-to-customer conversion time, and no. of inactive leads in the system.

  • Great Attribution: UTMs, marketing campaigns’ success, and ROI were tracked.

 

A glimpse of the

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