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Company Overview

Lingoda is an online language school offering linguistic courses worldwide.

Industry
EdTech
Headquartered
Berlin
Situation.
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  • International Outreach Necessity: Lingoda recognized the need to strategically expand its online presence to serve a broader international audience. This led to the demand for a bilingual website accommodating both German and English languages. 
  • Diverse User Experience Challenge :  A crucial aspect of this expansion was to prioritize user convenience. Lingoda aimed to provide a seamless experience for both German and English-speaking visitors, necessitating the implementation of a user-friendly language toggle button.
Action.
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  • Website Redesign: We designed customized templates for 10 distinct pages, precisely tailored to Lingoda's requirements and design preferences.
  • Implementing Bilingual Functionality:  Following the design phase, we coded all 10 custom templates on HubSpot CMS, making it easy for Lingoda to replicate other auxiliary pages. We also coded the language toggle options within the HubSpot pages. 

Result.
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  • Doubled Lead Conversions : Lingoda's global market outreach facilitated by the implementation of custom page templates successfully helped them connect with German and English-speaking learners, achieving targeted user engagement and better conversion rates.
  • Streamlined Multilingual Access:  Implementing the language toggle button streamlined course access for both German and English learners, enhancing user satisfaction and supporting Lingoda's mission of inclusive language education.

 

A glimpse of the

Custom templates on Hubspot & updated website pages with toggle button

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