Herewith was able to incorporate multiple audience routing and multiple language landing pages with fractional CMO.
Herewith offers healthcare for older adults, their families, and in-home care professionals.
-
Slow Launches: Herewith landing pages weren’t optimized. As a result, they experienced slow launches.
-
Audience-optimized landing pages missing: They have two different audiences - caregivers (those people who are looking for a job to provide care) and families (those people who need care). The client needed different landing pages for each of these audiences.
-
Language-optimized landing pages missing: They also needed two different languages to target different audiences, i.e. English & Spanish. Hence, different landing pages for each of these languages.
-
We created different landing pages for different audiences with on-time delivery.
-
We created English and Spanish landing pages to overcome language barriers.
-
We took care of stakeholder management and iterated as the team needed. We also integrated with their advertisers to drive their first traffic. We created a lead alert workflow to know which leads are coming from which page.
-
Faster launches: Optimized landing pages were built. As a result, their launches accelerated.
- Audience-optimized landing pages created: Properly segmented landing pages based on the audience role were developed.
- Language-optimized landing pages created: Properly segmented landing pages based on the language were developed.
Custom Landing Pages (built on HubSpot)
Email Template
