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Company Overview

Guidepoint Security enables organizations to build the most effective cybersecurity posture with right-fit product/service integrations.

Industry
IT services & consulting
Headquartered
Herndon, VA
Situation.
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  • Custom Templates Necessity: Guidepoint Security required help creating custom templates on their Marketo Instance. They were looking for one customized master email template, along with three customized landing page templates.
  • Incorporation of Multiple Functionalities:  They needed multiple functionalities/modules within a single template layout to utilize and alter the modules/sections of that template based on the campaign's requirements.

Action.
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  • Editable Text and Images: We created custom email and landing page templates on Marketo with editable text and images.
  • Variables:  We introduced them to help change the text color, background color, background image URL, button URLs, spacing height, etc.
  • Hide/Show Toggle Functionality: We added this feature to enable the hiding of the entire module or a specific part of the module (like CTA, Form) in all the email and LPs templates. 
  • Drag and Drop Sections: We brought in this section to ease up the utilization of email templates.
  • Mobile Optimization: This feature was added by us to enable optimization for each template on multiple devices. 

 

Result.
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  • Multiple Campaign Execution: Guidepoint Security is now able to run multiple campaigns using a single email template. They are also able to customize it according to their preferences.
  • Landing Page Modification Ability: Using the new landing page template, they can modify the content and modules they want to display.
  • Hide & Show Custom Functionalities: They can now toggle between Hide & Show custom functionalities built on each module, to show only the desired campaign-oriented sections and information.

 

A glimpse of the

Custom email template, landing page template, text editor, image editor, customization functionality

Email template
Landing Page Template
Update Image, Title, Content, and Background color for this ‘Speaker section’ custom module.
Customization functionality corresponding to each module
Customization functionality to title, content, and show or Hide sections of this ‘Event Agenda’ custom module.
Sponsor Section 1
Sponsor Section 2
Text Editor
Image Editor
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