DuroVac's GA4 transition led to data consistency & uninterrupted performance insights with fractional CMO.
Company Overview
DuroVac is a trusted B2B provider specializing in industrial vacuum solutions.
Industry
Industrial Equipment Manufacturing
Headquartered
Canada
Situation.
- GA3 Sunset Crisis: DuroVac's reliance on Google Analytics (Universal) dashboards for informed business decisions and campaign performance assessment became a critical concern as the discontinuation of GA3 approached. They urgently needed to transition to GA4 to ensure uninterrupted website performance tracking.
- Robust Tracking Requirements: DuroVac sought comprehensive tracking capabilities for key metrics such as file downloads, blog engagement, lead generation, and other conversions, which were vital for their marketing and sales efforts.
- Data Preservation Concerns: As a result of the transition, DuroVac needed to safeguard historical trends and enable year-over-year (YoY) analyses to continue making strategic data-driven decisions.
Action.
- Setting up GA4: We started by creating a new GA4 account for them and implemented robust tracking mechanisms to capture essential data points, including file downloads, blog engagement, and leads, ensuring comprehensive insights into user behavior.
- Custom Dashboard Development: We rebuilt a 13-page dashboard, leveraging GA4 data. This dashboard provided in-depth reports on site content, SEO performance, paid traffic analysis, and more. It became a central tool for DuroVac's team to monitor their website's health and marketing efforts.
- Data Migration & Training: To safeguard historical data, we exported years of GA3 data into structured tables. Additionally, we conducted comprehensive training sessions for the DuroVac team, ensuring they were easily able to navigate the new GA4 platform and effectively utilize its features for data-driven decision-making.
Result.
- Swift GA4 Transition: Despite the challenges of adapting to a new analytics platform, DuroVac was able to avoid disruptions to its data-driven operations.
- Deeper Campaign Insights: With custom tracking, comprehensive training, and tailored reporting, DuroVac's team was able to confidently utilize GA4 for critical insights into their website performance and marketing campaigns.
- Preservation of Historical Data: By preserving years of GA3 data, DuroVac had continued access to valuable historical trends, facilitating year-over-year analyses. This data consistency enabled effective strategy adaptation and informed decision-making.
A glimpse of the
GA4 dashboards for ad campaign assessment, organic traffic & overall website overview
