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Customer Insights AI re-established their digital presence through a HubSpot-driven website revamp with fractional CMO.
Company Overview
CIAI is a platform providing commercial analytics cloud solutions for Life Sciences Companies.
Industry
Healthcare IT
Headquartered
Arizona
Situation.
- Ineffective web design: CIAI recognized the need to enhance their online presence to reflect their innovative solutions accurately. Their existing website didn't effectively showcase their offerings or resonate with their target audience. They sought a complete website redesign and development in HubSpot to provide a more engaging and informative user experience.
- Inadequate CRM & marketing operations: In addition to the website project, they needed help with HubSpot setup, the creation of effective marketing workflows, and setting up reporting mechanisms to track their marketing campaigns' success.
Action.
- Website re-design: We designed and developed a brand-new website for CIAI, focusing on a modern, user-friendly design that aligns with their unique value proposition. Custom themes and modules were created and animation elements were introduced to ensure a cohesive and captivating online presence with scope for better user engagement.
- HubSpot instance fine-tuning: We assisted CIAI in optimizing their HubSpot setup. This included regular CRM maintenance, the development of marketing workflows, and the configuration of reporting structures to measure the performance of their marketing initiatives.
Result.
- Revamped Website: CIAI now boasts a modern, user-friendly website that effectively communicates their value proposition. The new site provides a more captivating and informative platform for visitors, contributing to improved user engagement.
- Smooth Marketing operations: With HubSpot optimizations and marketing workflows in place, CIAI has established a more efficient marketing engine. They can now run paid ads on LinkedIn with greater precision and measure campaign performance with accurate reporting.
A glimpse of the
Custom templates on Hubspot & updated website pages
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