CultArk achieved effective integration between its marketing campaigns and HubSpot with fractional CMO.
CultArk specializes in growth marketing and helps companies develop growth-driven strategies for optimum results.
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Inability to track traffic sources: Even though the company was using UTM parameters in its form, the hidden fields were unable to capture data. This created a disconnect between their marketing collaterals and HubSpot integration. As a result, they were unable to track traffic back to their campaigns.
- Effective HubSpot Integration: We created HubSpot fields that effectively captured UTM parameters. We ensured that their ads and forms had working UTM parameters that could track the source of incoming traffic. This helped them analyze which of their campaigns were working well.
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Successful Traffic Source Tracking: CultArk was able to track the success of each of its marketing campaigns. With an effective integration between their UTM parameters and HubSpot, they were able to analyze and work on robust and specific data.
Landing page, form, and integrated UTM parameters
