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Company Overview

CipherCloud is a computer and network security software company providing cloud security to businesses.

Industry
Computer and Network Security
Headquartered
San Jose, California
Situation.
box-1
  • Improper MarTech Setup: CipherCloud wanted to understand how the MarTech infrastructure should be set up for scale.
  • Missing MOps Pillars: P-Platform, P-People, and P-Process aspects of MOps were missing.
  • Missing Lead Engagement: 500K leads were collected from events, with no engagement plan.
Action.
box-2

  • We built a scalable and customized Marketing Operations system in Marketo and SFDC for CipherCloud. 

  • Correct segments in Marketo were built. Programs and folder structures with a proper taxonomy were created.

  • All stakeholders were trained to increase the adaptability of the tools.

  • Events leads were processed through many demand generation programs and engaged. Leads were now properly routed to the correct sales owners.

Result.
box-3

  • Proper MarTech Setup: The integrations across GTM, Ad Platforms, Data Enrichment, CRM, Market, and SFDC were now working seamlessly for accurate reporting.

  • Existent MOps Pillars: All processes and tools were now in place. There was an increased alignment between sales and marketing teams. 

  • Existent Lead Engagement: Owing to a systematic lead engagement and routing, there was a 4X jump in opportunities.

Start growing with fractional CMO today!
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