ChoiceLocal amplifies Data Precision, Unified Reporting, and Operational Efficiency through seamless GA4 Setup with fractional CMO.
Company Overview
ChoiceLocal is an ROI-focused digital marketing agency specializing in franchise systems.
Industry
Digital Marketing
Headquartered
Westlake, Ohio
Situation.
- GA4 Data Accuracy: ChoiceLocal initially faced concerns regarding the accuracy and limitations of their GA4 implementation compared to GA3 (Universal Analytics). They sought assistance to establish a best-in-class GA4 setup, crucial for powering their data-driven marketing strategies effectively.
- Managing Franchise Analytics: Managing digital analytics for numerous franchise locations posed a sustainability challenge for ChoiceLocal. With many brands having dozens or hundreds of franchise locations, they needed a streamlined approach.
- Historical Data Backup: With years of historical Google Analytics data at stake, ChoiceLocal required a robust solution to back up this data for all clients.
- Consolidating Data for Reporting: ChoiceLocal aimed to consolidate GA3 and GA4 data to analyze trends and year-over-year performance effectively in their reporting.
Action.
- Enhanced GA4 Setup: We developed SOPs for GA4 configuration, event structuring, custom parameters, Google Tag Manager (GTM) setup, and conversion tracking. Core conversions were carefully configured, including click-to-call, lead form submissions, actual booking form submissions, and chat interactions.
- Implementing Best Practices Across Brands: We implemented best practices to guarantee the functionality and consistency of GA4 configurations, ensuring uniform and accurate GA4 setups across all partner brands.
- Cloud Data Warehouse Setup: To address historical data backup and centralization needs, we established a cloud data warehouse using BigQuery.
- GA4 Reporting Migration: We established GA4 property connections, developed SQL queries for data aggregation, scheduled queries, imported historical GA UA data, and offered support with NinjaCat integration.
Result.
- Improved Data Accuracy: The smooth GA4 setup and configuration provided ChoiceLocal with accurate tracking and conversion data, enabling them to analyze, optimize, and report campaign performance more effectively.
- Centralized Data Repository: The implementation of BigQuery as a data warehouse streamlined their historical data storage, offering a centralized hub for accessing digital analytics across the organization.
- Efficient GA4 Reporting: ChoiceLocal now benefits from improved GA4 reporting capabilities, enhancing their ability to track trends and year-over-year performance accurately.