Bewakoof experienced a 56% spike in organic traffic and a 6.7% jump in branded traffic through SEO optimizations with fractional CMO.
Bewakoof is a lifestyle fashion brand that makes creative, distinctive fashion for the trendy, contemporary Indian.
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No SEO Strategy: Bewakoof never had a proper Search Engine Optimisation (SEO) strategy in place. So, its content marketing efforts weren’t paying off.
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Low Organic Traffic: As a result of having no SEO strategy, instinctively, they had a very low amount of organic traffic coming to their website.
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Zero Branded Traffic: Their website had no access to branded traffic, and the prospects of getting the same also seemed slim.
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All the product pages listed on the client’s website were SEO-optimised through keyword research and metadata creation. Additionally, all their existing content pieces were modified to improve their SEO effectiveness.
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A technical audit was conducted of the client’s website and all the issues restricting their visibility on Google were fixed.
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As a part of their off-page SEO activities, a PR and media planning strategy was implemented to acquire backlinks and improve the prospects of branded traffic.
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Thorough SEO Strategy: With every nook and corner of the website now SEO-optimised, Bewakoof witnessed a massive leap of 61.4% in the number of monthly search visitors.
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Increased Organic Traffic: Thanks to the auditing process, their website now has no visibility issues and, as a result, fetched a 56% growth in organic traffic.
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Access to Branded Traffic: The PR and media planning strategy worked wonders and helped Bewakoof witness a 6.7% increase in branded traffic.
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