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Company Overview

APCA is a professional pastry and culinary skilling online learning platform. 

Industry
EdTech
Headquartered
Malaysia
Situation.
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  • Universal Analytics employed: They had been using Universal Analytics (UA) to track their website data and generate insights. 

  • Migration to GA4 and external help for the same needed: They recognized the need to migrate to the new platform and take advantage of its enhanced features. Having little knowledge about GA4, they required outside expertise to guide them through the migration process.

  • User behavior insights needed: They also wanted to gain deeper insights into user behavior on their website, such as click paths, engagement metrics, and user demographics.

Action.
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  • We met with the client to understand their business objectives, website structure, and tracking requirements.

  • We created a detailed project plan outlining the migration steps, configuration tasks, and timelines.

  • Post that, we identified potential tracking challenges and developed strategies to overcome them.

  • Migration of the client's existing UA property to GA4 was done, ensuring data integrity during the transition.

  • We implemented custom event tracking to capture newsletter lead form submissions, newsletter sign-ups, curriculum downloads etc.

  • A custom audience was built to be used for effective remarketing and lead nurturing activities through different marketing channels.

  • We evaluated the client's existing tag management system and recommended transitioning to Google Tag Manager (GTM) for better flexibility and control.

  • We assisted the client in setting up GTM containers, deploying GA4 tags, and ensuring accurate data collection.

  • We created custom reports and dashboards in GA4 to provide the client with actionable insights tailored to their specific needs.

  • Data filters and exclusions were set up to ensure clean and accurate reporting.

Result.
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  • Successful migration to GA4: They were able to successfully migrate from UA to GA4 without disruption in tracking.

  • Error-free conversion tracking: With our assistance, they now accurately tracked conversion goals, including lead form submission, newsletter sign-ups, curriculum downloads, etc.

  • Right user behavior insights in place: Comprehensive insights into user behavior, click paths, engagement metrics, and user demographics were now in place. An effective remarketing and lead nurturing strategy that leverages a custom audience had been created. Streamlined reporting and customized dashboards were built to empower data-driven decision-making.

A glimpse of the

GA4 dashboards

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